Digital Accessibility ROI

Digital Accessibility ROI

Live Broadcast Date: Thursday, May 23, 2019
Length: 1.5 hours
Gary Aussant, Director of Digital Accessibility, Perkins School for the Blind
Target Audience: Internal Accessibility Champions & Consultants
Skill Level: Intermediate

Register for Archive: Digital Accessibility ROI


There are a number of direct and indirect benefits to improving the accessibility of your digital assets, not only for people with disabilities but for businesses as well. But how do you make the case to decision-makers for funding such an effort? In this webinar, the presenter will share his experience working with an industry-leading consulting firm to create a Return on Investment (ROI) model that predicts the net benefit for improving access to your business's digital experiences. The framework of the model factors in benefits such as increased sales, improved brand image and decreased risk of litigation and includes the ROI of such activities as training, auditing, user testing and support.


  • Participants will understand what are the direct and indirect benefits of accessibility to a business
  • Participants will learn how to calculate a net benefit of accessibility by industry and activity
  • Participants will learn what accessibility activities have the biggest impact on the bottom line

Speaker Bio:

Over his 20-year career in technology and user experience consulting, Gary Aussant has helped numerous Fortune 100 companies including Bank of America, Microsoft, Google, Facebook, eBay, General Motors, Transamerica, and Twitter embrace universal design methodologies. He specializes in employing design thinking and usability testing to uncover opportunities for improving digital experiences earlier in the product development life-cycle. Gary strongly believes that digital accessibility is not just a legal requirement, but an opportunity to improve an experience for all users. He is passionate about helping clients sustain their accessibility efforts by incorporating universal design best practices into their day-to- day operations.

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